Antonio Batanero Girbau
About Antonio Batanero Girbau
Antonio Batanero Girbau is the Co-Founder and CEO of FirstView and Spazious, with extensive experience in digital marketing and e-commerce within the hospitality industry. He has held various leadership roles at notable companies and has contributed to the development of technology solutions for over 450 properties worldwide.
Work at Spazious
Antonio Batanero Girbau serves as Co-Founder and CEO of Spazious, a company established in 2022. Spazious specializes in providing a 3D event layout configurator and an instant booking engine aimed at enhancing conversion rates for event proposals, website requests, and reservations. Under his leadership, Spazious has identified a significant need for technology solutions within the hospitality sector, which has been informed by consultations with over 650 Commercial Directors and General Managers.
Previous Experience in Hospitality
Antonio has held various roles in the hospitality industry, contributing to his expertise in digital marketing and e-commerce. He worked as a Digital Marketing Consultant for BlueBay Hotels from 2016 to 2017 and as an Ecommerce Consultant for Occidental Hotels & Resorts in 2013. Additionally, he served as an Ecommerce Consultant for Bahia Principe Hotels & Resorts from 2015 to 2016 and as VP of Marketing & Ecommerce at Hotel Connections from 2014 to 2017. His extensive experience includes a significant tenure at Meliá Hotels International in various digital marketing roles.
Education and Expertise
Antonio Batanero Girbau holds an Executive MBA from ESIC Business & Marketing School, completed in 2005. He also earned a Bachelor's Degree in Communication Sciences from Universitat Ramon Llull, which he attended from 1994 to 1999. Additionally, he participated in a CRM Relationship Marketing Seminar at IESE Business School in 2004. His educational background supports his extensive experience in digital advertising and e-commerce, particularly within the hospitality sector.
Achievements in Digital Marketing
Throughout his career, Antonio has demonstrated a strong focus on technology-driven solutions in the hospitality industry. His work has contributed to the development of platforms that optimize customer experiences and create new revenue streams. His leadership at FirstView, co-founded in 2016, has resulted in the platform becoming a leading solution for over 450 properties worldwide, including major hotel brands such as Marriott, Meliá, Hilton, Rosewood, and Radisson.
Vision for the Future of Hospitality
Antonio envisions a future where digitization and automation play a crucial role in the hospitality industry. He believes these advancements will not only enhance customer experiences but also open new avenues for revenue and growth. His insights are shaped by his extensive experience and understanding of the industry's needs, particularly in relation to technology solutions.