Kim Nguyen
About Kim Nguyen
Kim Nguyen serves as the Director of Marketing at Speakeasy Co. and has extensive experience in digital marketing, specializing in conversion rate optimization and multivariate testing.
Work at SpeakeasyCo
Kim Nguyen serves as the Director of Marketing at Speakeasy Co. since 2020. In this role, she focuses on developing and executing integrated digital marketing strategies. Her responsibilities include overseeing marketing initiatives that enhance brand visibility and drive customer engagement. Kim's expertise in conversion rate optimization and multivariate testing contributes to the effectiveness of the marketing campaigns at Speakeasy Co.
Education and Expertise
Kim Nguyen earned a Bachelor of Science (B.S.) degree from San Diego State University-California State University, where she studied from 2008 to 2012. She holds multiple certifications, including Google Analytics, Google AdWords, Google Shopping, Google Mobile Apps Analytics, Google E-Commerce Analytics, Marin, and Bing Ads Accredited Professional. Her expertise includes conversion rate optimization, multivariate testing, affiliate marketing, and optimization.
Professional Background
Kim Nguyen has a diverse professional background in digital marketing. She began her career as an Internet Marketing Specialist at Buy Auto Parts from 2013 to 2014. She then worked as a Web Analytics and Email Specialist at Mindgruve from 2014 to 2015. Following this, she served as a Paid Search Specialist at GoHaus from 2015 to 2017. Kim briefly worked as a Paid Media Manager at Youtily in 2017 before becoming self-employed as a Digital Marketing Consultant.
Client Engagements
Throughout her career, Kim Nguyen has collaborated with notable clients, including Scripps Health, MDVIP, and Chickasaw Nation. Her work with these organizations involved the development and execution of marketing strategies tailored to meet their specific needs, leveraging her skills in digital marketing and analytics.
Certifications and Skills
Kim Nguyen holds several industry-recognized certifications that demonstrate her proficiency in digital marketing. These include certifications in Google Analytics, Google AdWords, Google Shopping, Google Mobile Apps Analytics, Google E-Commerce Analytics, Marin, and Bing Ads Accredited Professional. Her skills encompass conversion rate optimization, multivariate testing, and the development of integrated digital marketing strategies.