Adriana Borcea
About Adriana Borcea
Adriana Borcea serves as the Group Marketing Manager for Global Business Development at Spectrum Brands, Inc., where she has worked since 2013. With a strong background in product development and international marketing, she has held various roles in notable companies and is fluent in five languages.
Work at Spectrum Brands
Adriana Borcea has served as the Group Marketing Manager for Global Business Development at Spectrum Brands, Inc. since 2013. In this role, she has been responsible for driving product road strategies and overseeing the execution of new product introductions. Her tenure at Spectrum Brands spans over 11 years, during which she has contributed to the company's growth in both North American and international markets. Her efforts in developing market strategies have focused on establishing new distributors and enhancing retail collaborations.
Previous Experience at Black & Decker
Before joining Spectrum Brands, Adriana Borcea worked at Black & Decker for nearly a decade. She held the position of Senior Product Development Manager from 2009 to 2013, where she managed product development initiatives. Prior to that, she was a Product Manager for International Plumbing from 2004 to 2009. Her experience at Black & Decker provided her with a strong foundation in product management and development.
Educational Background
Adriana Borcea has a solid educational background with multiple degrees. She earned her MBA in International Marketing and Finance from Pepperdine Graziadio Business School, studying from 2001 to 2004. Additionally, she holds a Master in Economics in International Economics from Academia de Studii Economice din București, which she completed from 1990 to 1995. She also obtained a Certificate in Global Enterprise from the University of Oxford in 2005.
Language Proficiency
Adriana Borcea is fluent in five languages: English, Spanish, Italian, French, and Romanian. This multilingual capability enhances her effectiveness in managing international business development and collaborating with diverse teams across various regions.
Market Strategy Development
Throughout her career, Adriana Borcea has developed and implemented market strategies targeting regions such as China, Canada, Latin America, and the Middle East. Her focus has been on establishing new distributors and leading retail customer collaborations with North American big box retailers, contributing to category growth and profitability.