Aimee Smith
About Aimee Smith
Aimee Smith is a Communications Manager at Spectrum Brands, Inc, where she has worked since 2021. She previously held roles at Armitage Pet Care and has experience managing significant marketing projects for leading pet brands.
Work at Spectrum Brands
Aimee Smith has been serving as the Communications Manager at Spectrum Brands, Inc. since 2021. In this role, she is responsible for managing communication strategies and initiatives for the company. Her position involves acting as the brand and communications voice for various legacy brands, including Good Boy, Meowee!, and Wild Bird. Smith's work contributes to enhancing the visibility and reputation of these brands within the market.
Previous Experience at Armitage Pet Care
Before joining Spectrum Brands, Aimee Smith worked at Armitage Pet Care in various capacities. She served as a Junior Product Manager from 2017 to 2018, where she gained experience in product management. Following this role, she worked as a Digital Marketing Executive from 2018 to 2021, focusing on both B2C and B2B marketing strategies. Her time at Armitage Pet Care allowed her to develop skills in product marketing and digital communications.
Education and Expertise
Aimee Smith studied at the University of Lincoln, where she earned a Bachelor of Arts (B.A.) degree in Journalism from 2011 to 2014. Her education provided her with a strong foundation in communication and media, which she has applied throughout her career in various marketing and communications roles.
Early Career Experience
Aimee Smith began her career with a month-long copywriting work experience at Leisure Media in 2014. This early experience in the media industry helped her develop essential writing and communication skills that she has utilized in her subsequent roles in marketing and communications.
Notable Projects
During her career, Aimee Smith managed the project for the UK's first-ever TV campaign for the #1 Dog Treat brand. This initiative highlights her capability in leading significant marketing projects and her contribution to brand visibility in the competitive pet care market.