Alex Gonzalez
About Alex Gonzalez
Alex Gonzalez is a trade marketing professional with extensive experience in social media and marketing roles. He has worked at Spectrum Brands, Inc. since 2021 and previously held positions at companies such as Latam Digital Marketing and Copa Airlines.
Work at Spectrum Brands
Alex Gonzalez has been employed at Spectrum Brands, Inc. since 2021, serving in the role of Trade Marketing. His tenure at the company spans three years, during which he has been based in Panama City, Panamá, Panama. In this position, he is responsible for developing and implementing marketing strategies that enhance brand visibility and drive sales.
Previous Experience in Digital Marketing
Before joining Spectrum Brands, Alex Gonzalez worked as a Social Media Strategist at Latam Digital Marketing from 2020 to 2021. His role lasted for eight months and was based in Panama. In this capacity, he focused on crafting social media strategies to engage audiences and promote brand awareness.
Background in Marketing Coordination
Alex Gonzalez has a solid background in marketing coordination, having worked as a Marketing Coordinator at AutoStar Panamá for three years, from 2017 to 2020. His responsibilities included managing marketing initiatives for the Mercedes-Benz brand in Panama. This role allowed him to gain extensive experience in the automotive marketing sector.
Education and Expertise
Alex Gonzalez studied at Universidad Americana (UAM) from 2015 to 2019, where he pursued a degree in Marketing/Marketing Management. He achieved a focus in Marketing and Public Relations during his four years of study. This educational background has equipped him with foundational knowledge and skills relevant to his career in marketing.
Early Career in Social Media Management
In the early stages of his career, Alex Gonzalez held several positions in social media management. He worked as a Social Media Manager at Copa Airlines for nine months in 2016 and at Asylum Marketing for eight months in 2016-2017. Additionally, he served as an Assistant to the Editor at Status Magazine Publishing for six months in 2012-2013. These roles contributed to his expertise in digital marketing and content creation.