Alice Zhang
About Alice Zhang
Alice Zhang is a Digital Marketing Specialist for APAC at Spectrum Brands, Inc., with extensive experience in integrated communication campaigns and cross-cultural communication. She has previously worked for notable companies such as BMW Group Australia and Qatar Airways, and holds a Bachelor of Commerce and a Master of Arts in advertising.
Work at Spectrum Brands
Alice Zhang currently serves as a Digital Marketing Specialist - APAC at Spectrum Brands, Inc. since 2021. Based in Melbourne, Victoria, Australia, she has been with the company for three years. In her role, she focuses on integrated communication campaigns, leveraging her skills in website development and social media strategies to enhance brand visibility and engagement across the Asia-Pacific region.
Previous Experience in Digital Marketing
Prior to her current position, Alice worked at BMW Group Australia as a Digital Marketing Specialist for one year from 2020 to 2021 in Melbourne. She also held a role as a Marketing Officer at Qatar Airways for six months in 2019, covering maternity leave. Additionally, she has experience in various marketing roles, including her tenure at Australia Post, where she worked in International E-commerce operations and promotions from 2016 to 2019.
Education and Expertise
Alice Zhang holds a Bachelor of Commerce degree in Accounting from Macquarie University, which she completed from 2002 to 2005. She also earned a Master of Arts in Advertising from RMIT University between 2005 and 2007. Her educational background supports her expertise in marketing automation, lead generation, and integrated communication strategies, contributing to her effectiveness in digital marketing.
Background in Advertising
Alice has a solid foundation in advertising, having worked at Dentsu as an Account Manager from 2011 to 2013 in Shanghai and at FCB Global as an Account Executive from 2007 to 2008. These roles provided her with experience in client management and advertising strategies, which she has applied throughout her marketing career.
Skills in Communication and Campaign Management
Alice Zhang excels in cross-cultural communication, which enhances her ability to work effectively within diverse teams and manage stakeholder relationships. She has demonstrated her capability in leading re-branding and new product launch projects, showcasing her skills in consumer segmentation and customer journey development.