Allison Tardif
About Allison Tardif
Allison Tardif is a Digital Marketing Manager in Corporate Communications at Spectrum Brands, Inc., where she has worked since 2021. She has a diverse background in marketing and communications, with previous roles at AVIXA and InfoComm International, and holds a Master's degree from Georgetown University.
Work at Spectrum Brands
Allison Tardif has been serving as the Digital Marketing Manager for Corporate Communications at Spectrum Brands, Inc. since 2021. In this role, she is responsible for managing digital marketing strategies and communications initiatives. Her position is based in Middleton, Wisconsin, where she has contributed to the company's marketing efforts for three years. Tardif's responsibilities include supporting and managing creative requests from the C-Suite, which encompasses graphics and video production.
Previous Experience at AVIXA
Prior to her current role, Allison Tardif worked at AVIXA in two capacities. She served as the Industry Advocacy Manager from 2020 to 2021, where she focused on industry engagement. Before that, she was a Content Marketing Specialist from 2017 to 2020, contributing to content creation and marketing strategies. Her experience at AVIXA provided her with valuable insights into the marketing landscape within the industry.
Education and Expertise
Allison Tardif holds a Master's degree in Public Relations and Corporate Communications from Georgetown University, which she completed from 2010 to 2012. She also earned a Bachelor's degree in Political Science and Art History from the University of Richmond, studying from 2002 to 2006. Additionally, she participated in a study abroad program at Queen Mary, University of London in 2004. Her educational background equips her with a strong foundation in communications and marketing.
Marketing Management Experience
Allison Tardif has extensive experience in marketing management. She worked as a Marketing Manager at InfoComm International from 2009 to 2013 and at Management Concepts from 2013 to 2016. In these roles, she developed and executed global employee communications campaigns, including initiatives focused on performance management and Diversity, Equity, and Inclusion (DEI). Tardif also managed the implementation of a new brand across various marketing channels, enhancing the company's visibility and engagement.