Angela Maria Hoyos Robayo
About Angela Maria Hoyos Robayo
Angela Maria Hoyos Robayo serves as the Marketing Manager for Small Appliances in the Andean Region at Spectrum Brands, Inc., where she has worked since 2014. She has a Master's degree in Marketing from the Universidad De Barcelona and possesses extensive experience in managing marketing strategies and key client relationships across various channels.
Current Role at Spectrum Brands
Angela Maria Hoyos Robayo serves as the Marketing Manager for Small Appliances in the Andean Region at Spectrum Brands, Inc. since 2014. In this role, she is responsible for overseeing marketing strategies and initiatives for small appliances across the Andean markets. Her responsibilities include managing key client relationships and implementing effective 'go to market' strategies. She has been instrumental in driving marketing campaigns that align with the company's objectives.
Previous Experience at Empresas Virutex Ilko
Angela held multiple positions at Empresas Virutex Ilko, where she worked from 2008 to 2014. Initially, she served as Jefe De Marketing from 2008 to 2010, followed by a role as Sub Gerente De Mercadeo from 2010 to 2014. During her tenure, she focused on marketing strategies and client management, contributing to the company's growth in the Santiago Metropolitan region of Chile.
Background in Cosmetics Marketing
Before her time at Empresas Virutex Ilko, Angela worked at Laboratorios De Cosmeticos Vogue S.a.s. as Head of Category from 2002 to 2003. In this position, she managed product categories and marketing strategies, gaining valuable experience in the cosmetics industry in Cundinamarca, Colombia. This role laid the groundwork for her future marketing endeavors.
Education and Expertise
Angela studied at the Universidad De Barcelona, where she completed a Master's degree in Marketing from 2003 to 2004. Her education has equipped her with a strong foundation in marketing principles and strategies, which she has applied throughout her career. She possesses expertise in managing ATL, BTL, and digital media campaigns, as well as skills in negotiation and achieving results.
Skills and Professional Attributes
Angela demonstrates a high level of creativity and organizational skills in her professional roles. She has extensive experience in managing Profit & Loss (P&L) and Sales & Operations Planning (S&OP), showcasing her ability to oversee financial aspects of marketing initiatives. Her strong focus on results and excellent negotiation skills further enhance her effectiveness in the marketing field.