Anna Besier
About Anna Besier
Anna Besier serves as the Shopper Marketing Manager for Remington & Russell Hobbs DACH at Spectrum Brands, Inc., where she has worked since 2022. With a diverse background in marketing across personal care and home appliance sectors, she has gained international experience in both the UK and Germany.
Work at Spectrum Brands
Anna Besier serves as the Shopper Marketing Manager for Remington and Russell Hobbs at Spectrum Brands, Inc. since 2022. Based in Sulzbach (Taunus), Hessen, Deutschland, she has been responsible for developing and implementing shopper marketing strategies for the DACH region. Her role involves understanding consumer behavior and enhancing brand visibility in retail environments.
Previous Experience in Marketing
Before joining Spectrum Brands, Anna worked at ARTUS interactive as a Project Manager for P&G DACH for four months in 2021. She also held the position of Account Manager for Gillette, Venus, and King C. Gillette DACH at ARTUS interactive from 2021 to 2022. Additionally, she was an Account Manager at Cheil Germany GmbH for Samsung from 2019 to 2020 and transitioned from a Junior Account Manager to a managerial role within two years.
Education and Expertise
Anna Besier studied Kommunikation und Marketing at the International School of Management in Germany, earning a Bachelor of Arts (BA) from 2014 to 2017. She also studied Internationales Marketing at Universidad de Cádiz in 2016 for 11 months. Her educational background equips her with a solid foundation in marketing principles and practices.
International Marketing Experience
Anna has gained international marketing experience by working in both the UK and Germany. Her roles have focused on European markets, allowing her to develop a comprehensive understanding of diverse consumer behaviors and marketing strategies. This experience includes managing marketing strategies for major brands in the personal care and home appliance sectors.
Background in Content and Account Management
Anna's career includes significant experience in both content management and account management. Her versatility is demonstrated through her roles at Cheil UK and Cheil Germany GmbH, where she managed marketing strategies for leading consumer electronics brands like Samsung and Gillette. This background highlights her ability to adapt to various marketing functions.