Anna Chang
About Anna Chang
Anna Chang is a Brand Manager with over 10 years of experience in consumer goods marketing, currently working at Spectrum Brands, Inc. in Orange County, California, after holding various positions at notable companies including Samsung Electronics America and TracyLocke.
Current Role at Spectrum Brands
Anna Chang serves as a Brand Manager at Spectrum Brands, Inc. since 2021. In this role, she is responsible for overseeing brand strategies and initiatives within the company. Her work is focused on enhancing brand visibility and driving consumer engagement in the competitive consumer goods market. Based in Orange County, California, she contributes to the marketing efforts of a Fortune 500 company.
Previous Experience in Brand Management
Prior to her current position, Anna Chang held various roles that contributed to her expertise in brand management. She worked as a Marketing Coordinator at Samsung Electronics America from 2016 to 2021, where she focused on marketing strategies in the Dallas/Fort Worth Area. Additionally, she served as an Account Executive at TracyLocke for 9 months in 2014, and as a Junior Brand Strategist at Verse Group from 2009 to 2011.
Educational Background in Communications
Anna Chang earned her Bachelor of Arts (B.A.) in Communications from DePaul University, studying from 2006 to 2008. This educational foundation provided her with essential skills in communication strategies, which she has applied throughout her career in marketing and brand management.
Marketing Expertise and Skills
With over 10 years of experience in the marketing industry, Anna Chang specializes in consumer goods marketing. Her expertise includes social media, influencer marketing, experiential activations, digital marketing, shopper marketing, and retail merchandising. She has a proven track record in planning, launching, and executing go-to-market strategies and brand initiatives.
Professional Experience Prior to Brand Management
Before her roles in brand management, Anna Chang gained valuable experience in various positions. She worked as an Assistant at Vigilante Advertising from 2008 to 2009 and completed an internship at Clear Channel Communications in 2008. These early experiences contributed to her understanding of the marketing landscape.