Annelies Baden
About Annelies Baden
Annelies Baden is the Manager of Sales & Trade Marketing for the Nordics Pet Care division at Spectrum Brands, Inc., where she has worked since 2024. She has extensive experience in the fast-moving consumer goods industry, with a background in both food and non-food sectors.
Work at Spectrum Brands
Annelies Baden currently holds the position of Manager Sales & Trade Marketing Nordics Pet Care at Spectrum Brands, Inc. She has been in this role since 2024, working in a hybrid capacity based in Utrecht, Netherlands. Her responsibilities include overseeing sales strategies and trade marketing initiatives specifically for the pet care segment within the Nordic region.
Education and Expertise
Annelies Baden has a strong educational background in commercial economics. She graduated from Hogeschool voor Economische Studies Rotterdam (HES) with a degree in HEAO Commerciële Economie from 1988 to 1993. Additionally, she completed a specialization in Private Label at Nyenrode Business University in 2019. Her education supports her extensive experience in sales and marketing within the fast-moving consumer goods (FMCG) sector.
Background
Annelies Baden has a diverse professional background, having worked in various roles across multiple sectors, including food, cosmetics, and pet care. Her career spans several companies, including Ferrero, TOLSA, and AAKO, where she has held positions such as Account Manager and Sales Manager. This breadth of experience contributes to her strong understanding of market dynamics and consumer behavior.
Achievements in Sales Management
Throughout her career, Annelies Baden has demonstrated a successful track record in sales management, particularly within the FMCG industry. She has held significant roles, including Key Account Manager Benelux at Spectrum Brands from 2019 to 2023 and National Account Manager at Kneipp Nederland BV for 13 years. Her ability to drive sales growth and manage key accounts has been a hallmark of her professional journey.
Professional Experience
Annelies Baden's professional experience includes various managerial roles that highlight her expertise in sales and trade marketing. She worked as International Retail Manager at RedStar from 2023 to 2024 and as Sales Manager Benelux at TOLSA from 2014 to 2019. Her career began at Ferrero, where she served as Account Manager from 1996 to 1999, establishing a foundation in sales that she has built upon over the years.