Benedicte Lascols Siva
About Benedicte Lascols Siva
Benedicte Lascols Siva serves as the International Key Account & EU Sales Director for Appliances at Spectrum Brands, Inc. She has extensive experience in sales and marketing roles across various companies, including Spectrum Brands and Groupe SEB, and holds a Bachelor of Arts in International Business.
Current Role at Spectrum Brands
Benedicte Lascols Siva serves as the International Key Account & EU Sales Director Appliances at Spectrum Brands, Inc. She has held this position since 2015, contributing to the company's strategic sales initiatives across Europe. Her role involves managing key accounts and driving sales growth in the appliances sector.
Previous Experience at Spectrum Brands
Benedicte Lascols Siva has extensive experience at Spectrum Brands, Inc, where she held multiple positions. She worked as the EE & Nordic Sales Director from 2012 to 2013, Sales & Marketing Director Appliances France from 2013 to 2015, and various trade marketing roles from 2004 to 2010. Her tenure at the company spans over a decade, showcasing her expertise in sales and marketing within the appliances division.
Career Background in Product Management
Before joining Spectrum Brands, Benedicte Lascols Siva worked at Groupe SEB as an International Junior Product Manager from 2000 to 2002. She then transitioned to Panasonic Marketing Europe GmbH CEE Group as an European Product Manager from 2002 to 2004. These roles provided her with foundational experience in product management and marketing strategies in the consumer electronics sector.
Educational Background
Benedicte Lascols Siva studied International Business at The University of Wolverhampton, where she earned a Bachelor of Arts (BA) degree from 1999 to 2000. Additionally, she attended ESDES Lyon Business School from 1997 to 2000, further enhancing her business acumen and expertise in international markets.