Blair Broom
About Blair Broom
Blair Broom is an Account Executive specializing in door locks at Spectrum Brands, Inc., where he has worked since 2018. He has a background in sales and marketing, with previous experience at Fastenal and a degree in Marketing from the University of North Carolina at Pembroke.
Work at Spectrum Brands
Blair Broom has been employed at Spectrum Brands, Inc. since 2016, initially serving as a Southeastern Market Specialist for two years. Since 2018, he has held the position of Account Executive for Door Locks. In this role, he assists the National Account Manager with strategic planning for sales initiatives specifically targeting Lowe's. His responsibilities include managing data analysis and item setup to support the growth of the locks portfolio at Lowe's, as well as focusing on e-Commerce strategies to expand door lock sales.
Previous Experience at Fastenal
Prior to joining Spectrum Brands, Blair Broom worked at Fastenal from 2014 to 2016. He began as a Sales Intern for eight months in Monroe, NC, before progressing to a Sales Trainee role for three months in the Charlotte, North Carolina Area. He then served as an Outside Sales Representative for one year. This experience provided him with a solid foundation in sales and customer engagement.
Education and Expertise
Blair Broom earned his Bachelor of Science degree in Business Administration with a focus on Marketing from the University of North Carolina at Pembroke. He studied from 2010 to 2014, gaining knowledge in marketing management and general business principles. This educational background supports his current role in sales and marketing within the door lock industry.
Collaboration with Lowe's
In his current position at Spectrum Brands, Blair collaborates with Lowe's Corporate buying team to enhance merchandising activities for door lock brands. His role involves strategic planning and execution of initiatives that aim to improve sales performance and brand visibility within Lowe's stores.