Cara Everett
About Cara Everett
Cara Everett serves as the Assistant eCommerce Media Manager at Spectrum Brands, Inc., where she has worked since 2020. With a background in digital marketing and eCommerce, she has held various roles in the industry, including positions at Stage Stores, Mattress Firm, and AT&T.
Work at Spectrum Brands
Cara Everett has served as the Assistant eCommerce Media Manager at Spectrum Brands, Inc. since 2020. In this role, she has developed digital marketing and media strategies for the USA, Canada, and LATAM markets. She collaborates closely with National Account Managers, product marketing, and creative teams to consult on media sales and budget planning. Additionally, she maintains the Digital Marketing Dashboard and other analytics reports, which are essential for tracking performance and optimizing strategies. Cara also monitors consumer and competitive landscapes to identify trends and digital best practices.
Previous Employment Experience
Before joining Spectrum Brands, Cara Everett held several positions in the retail and marketing sectors. She worked as an Assistant Buyer at Stage Stores from 2017 to 2018 and at Sears Holdings Corporation from 2016 to 2017. Additionally, she served as an eCommerce Promotions Execution Specialist at Mattress Firm from 2018 to 2019. Cara's earlier experience includes a role as a Digital Marketing Coordinator at Measured Marketing, Inc. in 2015 and a position as a Client Solutions Executive at AT&T from 2015 to 2016. She also completed a merchandising internship at Walt Disney World in 2013.
Education and Expertise
Cara Everett earned her Bachelor of Science in Business Administration (BSBA) with a focus on Marketing from Roosevelt University, where she studied from 2011 to 2014. Additionally, she studied Fashion/Apparel Design at the Illinois Institute of Art for one year in 2008-2009. Her educational background provides her with a solid foundation in both marketing and design, which she applies in her current role in digital marketing and media strategy.
Career Development and Skills
Throughout her career, Cara Everett has developed a diverse skill set in digital marketing, eCommerce, and retail buying. She has experience in media sales, budget planning, and analytics reporting. Her ability to monitor consumer trends and competitive landscapes has enhanced her effectiveness in developing marketing strategies. Cara's roles have required her to work collaboratively with various teams, demonstrating her capability in cross-functional communication and project management.