Carmi Schulman, MBA
About Carmi Schulman, MBA
Carmi Schulman is a Senior Performance Marketing Manager at Spectrum Brands, Inc, specializing in ecommerce since 2024. With a background in various marketing roles and an MBA in Marketing, Schulman possesses expertise in data visualization, content creation, and budget forecasting.
Work at Spectrum Brands
Carmi Schulman currently holds the position of Senior Performance Marketing Manager - Ecommerce at Spectrum Brands, Inc. since 2024. In this role, Schulman focuses on enhancing the company's ecommerce performance through strategic marketing initiatives. The position involves leveraging data-driven insights to optimize marketing campaigns and improve customer engagement.
Previous Experience in Marketing
Before joining Spectrum Brands, Schulman worked at TANA Sales & Marketing, LLC as Senior Advertising Manager from 2022 to 2024. Prior to that, Schulman served as Amazon Advertising Manager at the same company from 2021 to 2022. Schulman also has extensive experience in the sports industry, having worked at K2 Sports in various roles, including Marketing Coordinator, Marketing and Sales Manager, Digital Marketing Specialist, and Customer Service Representative from 2014 to 2016.
Education and Expertise
Carmi Schulman earned a Master of Business Administration (MBA) in Marketing from the University of Denver - Daniels College of Business, completing the program from 2018 to 2020. Schulman also holds a Bachelor of Arts in Philosophy from the University of California, Santa Cruz, obtained from 2008 to 2012. Schulman is proficient in data visualization tools such as Power BI and has expertise in utilizing Amazon Marketing Services to enhance ecommerce performance.
Skills in Marketing and Campaign Management
Schulman possesses strong skills in content creation and campaign management, which contribute to building brand loyalty and enhancing customer experiences. Additionally, Schulman has experience in budget forecasting, a critical aspect of managing effective marketing campaigns. These skills support Schulman's ability to drive successful marketing strategies across various platforms.