Casey Sims
About Casey Sims
Casey Sims serves as the Senior Director of Marketing & Innovation for International Pet Care at Spectrum Brands, Inc. With expertise in marketing communications and a proven track record in implementing global marketing initiatives, Sims specializes in strategic planning and customer experience transformation.
Work at Spectrum Brands
Casey Sims serves as the Senior Director of Marketing & Innovation for International Pet Care at Spectrum Brands, Inc. since 2020. Based in London, England, Sims has been instrumental in driving marketing strategies and innovation within the pet care segment. The role involves overseeing marketing communications and implementing comprehensive marketing initiatives across various global regions, including North and South America, EMEA, and Asia-Pacific.
Education and Expertise
Casey Sims holds a Bachelor’s Degree from the University of Central Missouri, where studies were completed from 2001 to 2006. Following this, Sims pursued a Master of Arts (M.A.) at the same institution from 2006 to 2008. This educational background supports expertise in marketing communications, public relations, and strategic planning, which are critical for the role in marketing and innovation.
Background
Sims has a diverse background in marketing, specializing in strategic planning, acquisitions and integrations, and program governance. With a successful track record in implementing 360 marketing initiatives, Sims has experience in transforming customer experiences and leading global cross-functional teams. This background has contributed to exceeding expectations set by senior executive clients and stakeholders.
Achievements
Throughout the career, Casey Sims has demonstrated a successful track record in marketing communications and public relations. This includes leading initiatives that span multiple regions and significantly enhancing customer experiences. The ability to implement effective marketing strategies has positioned Sims as a key player in the international pet care market.