Catherine Gort
About Catherine Gort
Catherine Gort serves as the Division Vice President of International Marketing for Home & Personal Care at Spectrum Brands, Inc. With extensive experience in marketing across various industries, she has held significant roles at companies such as Boutinot Wines and Levi Strauss & Co., and possesses a strong background in driving brand success through strategic insights.
Work at Spectrum Brands
Catherine Gort currently holds the position of Division Vice President for International Marketing in the Home & Personal Care sector at Spectrum Brands, Inc. since 2020. Prior to this role, she served as the Senior Marketing Director for EMEA at the same company for seven months in 2020. Gort has a history with Spectrum Brands, having worked as the Director of Marketing from 2015 to 2016. Her tenure at Spectrum Brands encompasses significant responsibilities in marketing strategy and brand management.
Previous Experience in Marketing
Before joining Spectrum Brands, Catherine Gort held various marketing roles across different organizations. She was the Head of Marketing at Boutinot Wines from 2016 to 2019. Her earlier positions include UK Advertising & Promotions Manager at Levi Strauss & Co. from 2001 to 2003, and Senior Brand Manager at SSL International for Durex UK from 2003 to 2005. Gort also worked at Bauer Media as Head of Radio Marketing & Communications from 2009 to 2013, showcasing her extensive experience in diverse marketing environments.
Education and Expertise
Catherine Gort has a strong educational background in marketing and related fields. She earned a Master of Science (MSc) in Marketing from the University of Leicester from 1995 to 1996. Gort also holds a BA (Hons) in English Literature & Media Studies from Liverpool John Moores University, completed from 1992 to 1995. Additionally, she pursued a Digital Marketing leadership course at Avado, achieving certification in 2019. Gort further enhanced her knowledge in wines and spirits by obtaining WSET Level 2 in 2016.
Achievements in Brand Development
Catherine Gort has demonstrated a commitment to driving brands towards commercial success through strategic insights. She has experience in launching new brands and concepts, as well as innovating marketing strategies via social media and digital channels. Gort emphasizes the importance of effective communication across all touchpoints, including internal team inspiration and global campaigns. Her determination to meet commercial targets and business KPIs reflects her focus on achieving measurable results in marketing.