Charlie Dougherty
About Charlie Dougherty
Charlie Dougherty is a Product Marketing Manager for Smart Home at Kwikset, currently employed at Spectrum Brands, Inc. since 2022. He has extensive experience in product marketing and brand management across various companies, including Logitech and MGA Entertainment, and holds a JD and MBA from Pepperdine University.
Work at Spectrum Brands
Charlie Dougherty has been employed at Spectrum Brands, Inc. as a Product Marketing Manager for the Smart Home division, specifically focusing on Kwikset, since 2022. In this role, he is responsible for overseeing product marketing initiatives, which include new product development and go-to-market strategies. His work is based in the San Francisco Bay Area, where he has contributed to the company's efforts in enhancing its smart home product offerings.
Previous Experience in Product Marketing
Prior to his current position, Dougherty worked at Logitech as a Product Marketing Manager for Logitech for Education and Connected Home (Circle) for seven months in 2021. He also held the role of Associate Product Marketing Manager at Logitech, focusing on Connected Home (Circle) from 2020 to 2021. His earlier experience includes serving as an Associate Brand Manager at MGA Entertainment, where he worked on Ride-Ons, Games, and Outdoor Sports from 2017 to 2018, and on Collectibles from 2018 to 2019.
Education and Expertise
Charlie Dougherty holds a Juris Doctor (JD) degree from Pepperdine Law, where he studied Corporate Governance, Intellectual Property, and Securities Law. He also earned a Master of Business Administration (MBA) from Pepperdine Graziadio Business School, focusing on Finance and Marketing. Additionally, he obtained a Bachelor of Science (BS) in Business Administration with minors in Economics and Finance from California State University, Northridge. His educational background supports his expertise in brand and product positioning, P&L management, and corporate compliance.
Entrepreneurial Experience
Dougherty founded Cookies & Milk Development, where he served as Founder from 2014 to 2017 in Santa Monica, California. This entrepreneurial venture allowed him to gain experience in managing a business and developing products, further enhancing his skills in brand marketing and product strategy.
Skills and Specializations
Charlie Dougherty specializes in brand and product positioning, product mix, and pricing strategy. He is skilled in managing global consumer brands with a focus on driving revenue growth. His expertise extends to 360° brand marketing strategies and franchise/licensing management, as well as S&OP strategy, which are critical for successful product marketing and development.