Chris Payne
About Chris Payne
Chris Payne serves as the Assistant Digital Marketing Manager for eCommerce at Spectrum Brands, Inc., where he manages over 1,000 product pages across 14 brands. He has a background in marketing, having previously worked in various roles within the industry and holds a Business Marketing Diploma from Humber College.
Current Role as Assistant Digital Marketing Manager
Chris Payne serves as the Assistant Digital Marketing Manager for eCommerce at Spectrum Brands, Inc. since 2019. In this role, he manages over 1,000 product pages across 14 brands, focusing on content accuracy and optimization. He leads a small, evolving strategic team within the digital marketing department and collaborates closely with brand and creative teams to enhance content management. His responsibilities include utilizing content syndication systems such as Salsify and Syndigo for key customer integration.
Previous Experience at Spectrum Brands
Prior to his current position, Chris worked at Spectrum Brands, Inc. as a Marketing Assistant from 2016 to 2018 in Mississauga, Ontario, Canada. During his tenure, he gained valuable experience in marketing operations and contributed to various projects that supported the company's marketing initiatives.
Professional Background in Marketing
Chris has a diverse background in marketing roles. He worked as a Marketing and Sales Coordinator at Westside Studio Canada for 10 months in 2015, where he focused on marketing strategies and sales support. Following that, he served as a Content Creator at send&receive from 2018 to 2019, where he developed content to enhance brand visibility and engagement.
Education and Training in Marketing
Chris studied at Humber College, where he earned a Business Marketing Diploma from 2013 to 2015. This two-year program provided him with foundational knowledge in marketing principles and practices. Additionally, he attended the Metalworks Institute of Audio Production & Engineering from 2005 to 2006, further diversifying his skill set.
E-Commerce Experience and Adaptability
Chris has pre-pandemic e-commerce experience and has demonstrated adaptability through various company changes, including divestitures and acquisitions. His ability to navigate these transitions has been instrumental in maintaining effective digital marketing strategies and ensuring the success of the brands he manages.