Chris Primus
About Chris Primus
Chris Primus is a Marketing Manager at Spectrum Brands, Inc., where he has developed successful pricing strategies and optimized marketing campaigns. He holds an HBA from the Richard Ivey School of Business and has extensive experience in marketing roles at Canadian Tire and Kohler Co.
Work at Spectrum Brands
Chris Primus has been serving as the Marketing Manager at Spectrum Brands, Inc. since 2018. In this role, he has developed and implemented a pricing strategy that enhanced the company's market competitiveness. He has utilized data analysis skills to optimize marketing campaigns, which resulted in a measurable increase in customer engagement. Additionally, Chris conducted extensive market research that contributed to the successful launch of a new product line. His involvement in strategic planning initiatives has also played a significant role in increasing the market share for Spectrum Brands.
Previous Experience at Kohler Co.
Before joining Spectrum Brands, Chris Primus worked at Kohler Co. for a total of ten years. He held two positions during his tenure: Senior Market Analyst from 2008 to 2012 and Channel Manager from 2012 to 2018. As a Senior Market Analyst, he focused on market trends and consumer behavior, while as a Channel Manager, he managed distribution channels and marketing strategies to enhance product visibility and sales.
Experience at Canadian Tire
Chris Primus began his career as a Category Marketing Analyst at Canadian Tire, where he worked from 2006 to 2008. In this role, he analyzed market data and consumer trends to support the development of marketing strategies for various product categories. His experience at Canadian Tire laid the foundation for his subsequent roles in marketing and analysis.
Education and Expertise
Chris Primus studied at The University of Western Ontario, specifically at the Richard Ivey School of Business, where he earned his HBA in Marketing from 2004 to 2006. This educational background provided him with a solid foundation in marketing principles and strategies, which he has applied throughout his career in various marketing roles.