Claire Kelly
About Claire Kelly
Claire Kelly serves as the Director of Brand Communications - International at Spectrum Brands, Inc., where she has worked since 2020. With extensive experience in brand management across various industries, she combines strategic thinking with commercial awareness to achieve business objectives.
Current Role at Spectrum Brands
Claire Kelly serves as the Director of Brand Communications - International at Spectrum Brands, Inc. since 2020. In this role, she is responsible for overseeing brand communication strategies across international markets. Her position involves developing and implementing initiatives that enhance brand visibility and engagement. Claire's leadership in this capacity reflects her extensive experience in brand management and strategic communication.
Previous Experience at Spectrum Brands
Before her current role, Claire Kelly held several positions at Spectrum Brands, Inc. She was the Senior EMEA Brand & Communications Manager from 2018 to 2019 and the Head of Communications - EMEA from 2019 to 2020. In these roles, she focused on brand strategy and communication across the Europe, Middle East, and Africa regions, contributing to the company's growth and brand recognition.
Background in Marketing and Brand Management
Claire Kelly has a diverse background in marketing and brand management across various industries. She worked at Halewood Wines & Spirits as Marketing Controller for Crabbie's and held roles at adidas, Northern Foods, and PZ Cussons. Her experience spans over two decades, showcasing her ability to adapt and thrive in different market sectors, including FMCG, drinks, foodservice, and sportswear.
Education and Expertise
Claire Kelly studied at the University of Bradford, where she earned a BSc (Hons) in Management Studies with a focus on Marketing and Psychology from 1992 to 1996. She also attended Gateshead College, studying Business Studies from 1990 to 1992. Her educational background complements her professional experience, enabling her to combine strategic thinking with commercial awareness in brand development.
Specializations in Brand Development
Claire Kelly specializes in various aspects of brand development, including Brand Identity, Brand Strategy, Market Planning, and Product Development. Her expertise extends to Range Merchandising, Packaging Development, and Brand Architecture. Claire is recognized for her ability to achieve successful outcomes through collaboration with internal teams and external partners, demonstrating her effectiveness in driving brand initiatives.