Dalton Baca
About Dalton Baca
Dalton Baca is a Senior Product Marketing Manager at Spectrum Brands, Inc, where he has worked since 2013, focusing on electronic locksets at Kwikset. He presents monthly updates to senior leadership and leads cross-functional teams in new product introduction and strategy development.
Work at Spectrum Brands
Dalton Baca has been employed at Spectrum Brands, Inc. as a Senior Product Marketing Manager since 2013. In this role, he is based in Lake Forest, California, and has accumulated over 11 years of experience. Baca leads the portfolio product road-map development and strategy specifically for electronic locksets at Kwikset. His responsibilities include overseeing cross-functional teams through various new product introduction, packaging, and portfolio sustaining projects.
Previous Experience at Farmers Insurance
Before joining Spectrum Brands, Dalton Baca worked at Farmers Insurance as an Insurance Sales - Marketer for a period of six months in 2012. His role was based in Irvine, California, where he contributed to marketing initiatives during his tenure.
Education and Expertise
Dalton Baca studied Business Administration at Irvine Valley College, where he earned an Associate of Arts (A.A.) degree from 2009 to 2011. He furthered his education at California State University, Fullerton, obtaining a Bachelor of Arts (B.A.) in Business Administration with a focus on Marketing from 2011 to 2013.
Project Leadership and Responsibilities
In his current role at Spectrum Brands, Dalton Baca is responsible for presenting monthly updates to senior leadership regarding the progress of new product introduction projects. He establishes and improves business processes related to market research, documentation, and project milestone processes. Additionally, he supports the development of pricing, branding, merchandising, and promotional strategies for electronic locksets.
Event Specialist Experience
Prior to his role at Farmers Insurance, Dalton Baca worked as an Event Specialist/Demo for multiple companies in 2012 for a duration of two months. This experience contributed to his marketing and promotional skills.