Daniela Morales
About Daniela Morales
Daniela Morales is a Digital Marketing Senior Manager at Spectrum Brands, Inc., with a background in strategic digital marketing and client strategy. She has held various marketing roles at companies such as Optimad Media and Unilever, specializing in campaigns for consumer packaged goods and other sectors.
Current Role at Spectrum Brands
Daniela Morales serves as the Digital Marketing Senior Manager at Spectrum Brands, Inc., a position she has held since 2022. In this role, she is responsible for overseeing digital marketing strategies and initiatives that align with the company's goals. Her work focuses on enhancing online presence and driving engagement through various digital channels. Prior to this position, she worked as the Channel Marketing Manager at Spectrum Brands from 2021 to 2022.
Previous Experience at Optimad Media
Daniela held two significant roles at Optimad Media. She served as the Vice President of Client Strategy from 2019 to 2020, where she was involved in developing client-focused strategies. Before that, she worked as the Director of Digital Strategy from 2017 to 2019. Her time at Optimad Media contributed to her expertise in digital marketing and client management.
Experience at Unilever
From 2013 to 2017, Daniela worked at Unilever as an Associate Shopper Marketing Manager. In this role, she focused on shopper marketing initiatives, contributing to the company's marketing strategies and promotional activities. Her experience at Unilever provided her with insights into consumer behavior and marketing effectiveness.
Educational Background
Daniela Morales earned her Bachelor of Arts degree in Communication from the University of Southern California. She attended the university from 2001 to 2004, where she developed foundational skills in communication that have supported her career in marketing and strategy.
Specialization in Digital Marketing
Daniela specializes in developing strategic digital marketing campaigns for various sectors, including Consumer Packaged Goods (CPG), Pet, Tech, Film, B2B, and Direct-to-Consumer (D2C) clients. She has experience in promotional ideation and execution across major grocery, specialty, and Hispanic chains. Additionally, she leads teams of Account Managers and Digital Strategists to achieve sales impact and enhance online conversion.