Delaney Adams
About Delaney Adams
Delaney Adams is an Associate Brand Manager at Spectrum Brands, Inc., specializing in Global Pet Care. She manages the product life cycle and collaborates with various teams to develop strategies for sales and assortment recommendations.
Work at Spectrum Brands
Delaney Adams serves as an Associate Brand Manager in the Global Pet Care division at Spectrum Brands, Inc. since 2020. In this role, she manages the end-to-end product life cycle for various pet care products. Her responsibilities include collaborating with cross-functional partners such as customer teams, retail buyers, finance, merchandising, and creative teams to achieve business objectives. She conducts wholesale and retail sales analysis to meet sales and profit goals, ensuring alignment with corporate priorities and customer strategies.
Education and Expertise
Delaney Adams earned a Bachelor of Science in Business Administration with a minor in Hospitality Management from the University of Missouri-Columbia, where she studied from 2013 to 2017. Prior to that, she completed her high school education at Park Hill High School from 2009 to 2013. Her academic background, combined with her professional experience, provides her with a solid foundation in marketing and business management.
Background
Before joining Spectrum Brands, Delaney Adams worked at Hallmark Cards in various roles. She started as a Business Management & Analytics Intern in 2016 for three months, where she gained experience in analyzing business performance. Following her internship, she served as an Associate Product Manager II from 2017 to 2020. In this position, she balanced corporate priorities and customer strategies while developing product assortment recommendations for Hallmark Gold Crown stores and mass channel retailers.
Achievements
In her current role at Spectrum Brands, Delaney Adams leads the product life cycle management for both everyday and seasonal ornament programs. She has developed strategies and assortment recommendations based on the category’s strategic and financial plans. Her ability to analyze past performance and collaborate with various teams has contributed to the successful execution of product initiatives in the Global Pet Care sector.