Denni Lou
About Denni Lou
Denni Lou serves as the Trade Marketing Manager for Varta, Stanley, Armor All, and STP at Spectrum Brands, Inc. since 2017, bringing extensive experience in marketing and trade management from previous roles at companies like 3M and Matas A/S.
Work at Spectrum Brands
Denni Lou has been employed at Spectrum Brands, Inc. since 2017 as a Trade Marketing Manager, focusing on brands such as VARTA, STANLEY, ARMOR ALL, and STP. In this role, Lou is responsible for developing and executing marketing strategies to enhance brand visibility and drive sales. Lou previously held a similar position at Spectrum Brands from 2014 to 2016, where the focus was also on VARTA and STANLEY.
Education and Expertise
Denni Lou holds a degree in Markedsføringsøkonom from Erhvervsakademi Sjælland, which was completed between 2002 and 2004. Additionally, Lou studied Marketing Management at the University of Southern Denmark, achieving an HD Afsætning from 2007 to 2011. This educational background provides a strong foundation in marketing principles and strategies.
Professional Background
Lou has a diverse professional background in marketing and sales. Prior to joining Spectrum Brands, Lou worked at 3M Consumer Business Group as a Local Marketing Coordinator and Nordic Interactive Marketing & Pricing Specialist from 2013 to 2014. Lou also held various roles at European Plastic Group, including Junior Salgskonsulent and Customer Service positions, and worked at Matas A/S as a Marketing Assistant and Marketing Coordinator.
Career Progression
Denni Lou's career began at European Plastic Group, where Lou worked as a Junior Salgskonsulent and later in customer service. Lou transitioned to Matas A/S, serving as a Marketing Assistant and then as a Marketing Coordinator. After gaining experience at 3M, Lou returned to Spectrum Brands in a trade marketing capacity, demonstrating a steady progression in roles and responsibilities within the marketing field.