Dennis Vermegen
About Dennis Vermegen
Dennis Vermegen serves as the Managing Director of SPB CPG Netherlands BV and has held various positions at Spectrum Brands, Inc., including Director of Sales & Trade Marketing for PET Care in the Benelux, Nordics, and France. He has a background in sales management and education, holding a BA in Physical Education and Sport Management from Amsterdam University of Applied Sciences.
Current Role at Spectrum Brands
Dennis Vermegen serves as the Managing Director of SPB CPG Netherlands BV since 2021. In this position, he oversees operations and strategic initiatives for the company in the Netherlands. Additionally, he holds the role of Director of Sales & Trade Marketing for PET Care in the Benelux, Nordics, and France, also starting in 2021. His responsibilities include driving sales strategies and managing trade marketing efforts across these regions.
Previous Experience at Spectrum Brands
Prior to his current roles, Dennis Vermegen worked at Spectrum Brands, Inc. as a Business Unit Manager for Benelux PET from 2015 to 2021. He was responsible for managing the business unit's operations in the Benelux region. Before that, he held the position of Area Sales Manager for Scandinavia, the Middle East, Romania, and Bulgaria from 2012 to 2014, and initially as Area Sales Manager for Scandinavia from 2011 to 2012. His tenure at Spectrum Brands spans nearly a decade.
Educational Background
Dennis Vermegen studied at the Amsterdam University of Applied Sciences, where he earned a Bachelor of Arts in Physical Education and Sport Management from 1993 to 1997. He also completed an Executive Program in Sales Management at Nyenrode Business University in 2013. Additionally, he studied Management at Gustav Kaser in 2012. His educational background supports his expertise in sales and management within the consumer goods sector.
Early Career and Experience
Before joining Spectrum Brands, Dennis Vermegen gained experience in sales management roles. He worked as an Area Sales Manager for Scandinavia from 2011 to 2012, and then expanded his responsibilities to include the Middle East, Romania, and Bulgaria from 2012 to 2014. This early career experience laid the foundation for his subsequent leadership roles within Spectrum Brands.