Edwige Prioult
About Edwige Prioult
Edwige Prioult is a Marketing Communication Manager at Spectrum Brands, Inc., where she has worked since 2017. With a background in product management and business development across various companies, she specializes in implementing marketing strategies and enhancing consumer engagement through digital tools.
Work at Spectrum Brands
Edwige Prioult has served as the Marketing Communication Manager at Spectrum Brands, Inc. since 2017. In this role, she is responsible for managing the 360° marketing plan, which includes Above The Line (ATL), Through The Line (TTL), and Below The Line (BTL) strategies. Her work encompasses digital campaigns, social media engagement, public relations, and trade marketing activities. Prioult has implemented initiatives such as a 'where to buy' call-to-action button on the company's website to enhance the digital consumer journey. She also presents new product launches and media plans to various retailers, including technical stores and hypermarkets.
Previous Experience in Marketing and Product Management
Prior to her current position, Edwige Prioult held several roles in marketing and product management. She worked at Panasonic as a Product Manager for TV, Video & Audio Accessories from 2015 to 2017 and as a Product Manager for TV from 2009 to 2010. At Canon France, she served as Product Business Development Manager for video devices from 2011 to 2013. Additionally, she worked at KYOCERA Document Solutions France as a Business Development Manager for hardware from 2013 to 2015 and at Lexmark International, Inc. as Assistant Project Marketing and Communication EMEA for five months in 2008.
Education and Expertise
Edwige Prioult holds a Master's degree in Marketing, Communication & Business Strategy from INSEEC, where she studied from 2008 to 2010. She also earned a Bachelor's degree in Marketing from IDRAC Business School, completing her studies there from 2006 to 2008. Her educational background provides her with a solid foundation in marketing principles and strategies, which she applies in her professional roles.
Digital Marketing Initiatives
In her role at Spectrum Brands, Edwige Prioult has explored new digital tools to enhance consumer shopping activation. She has utilized Instagram shopping and digital cashback through a connected shopper application to improve consumer engagement. Her efforts contribute to brand animation and co-branding actions, demonstrating her commitment to leveraging digital platforms for marketing effectiveness.
Early Career Experience
Edwige Prioult began her career as an Assistant Merchandising & Sales Representative at Ralph Lauren in 2007, where she worked for three months. She gained early experience in project marketing and communication during her time at Lexmark International, Inc. This diverse background in various marketing roles has equipped her with a broad skill set applicable to her current position.