Edwige Prioult
About Edwige Prioult
Edwige Prioult serves as the Head of Marketing and Communications at Spectrum Brands France, a position she has held since 2022. With a diverse background in marketing roles across various companies, she manages strategic initiatives for multiple product categories and has a strong focus on digital marketing and brand development.
Work at Spectrum Brands
Edwige Prioult currently serves as the Head of Marketing and Communications at Spectrum Brands France, a position she has held since 2022. In this role, she manages the strategic direction of eight product categories, overseeing a total of 600 SKUs. Her responsibilities include supporting the sales team with brand animation, co-branding actions, and in-store promotions. Prior to her current role, she worked as a Marketing Manager and Trade Marketing Manager at Spectrum Brands France from 2020 to 2022 and 2017 to 2020, respectively.
Previous Experience in Marketing
Before joining Spectrum Brands, Edwige Prioult held various marketing roles at notable companies. She worked at KYOCERA Document Solutions France as a Product Business Development Manager from 2013 to 2015. Prior to that, she was a Product Marketing Manager Assistant at Panasonic for one year in 2009. She later served as a Senior Product Marketing Manager at Panasonic France from 2015 to 2017, where she led marketing efforts for small domestic appliances.
Education and Expertise
Edwige Prioult earned her Master 2 (M2) degree in Marketing, Communication et Stratégies Commerciales from INSEEC Grande Ecole, completing her studies from 2008 to 2010. Her educational background provides her with a strong foundation in marketing strategies and communications, which she applies in her current and previous roles in the industry.
Achievements in Marketing Strategy
Throughout her career, Edwige Prioult has developed and implemented comprehensive marketing plans. Notably, she executed a 360° marketing strategy that included agency briefs, PR coordination, and ambassador campaigns with M6 talent and Top Chef. Under her leadership, the marketing department for small domestic appliances achieved a 3% increase in gross sales, reaching 36 million euros in 2023.
Digital Marketing Initiatives
Edwige Prioult has extensive experience in executing digital marketing campaigns. She has managed CMS administration, website analytics, Google Ads, and social media advertising, including retargeting and influencer campaigns involving around 400 profiles. Her ability to present new product launches and media plans to retailers has been a key aspect of her marketing strategy.