Elena Papatriantafyllou
About Elena Papatriantafyllou
Elena Papatriantafyllou is a Brand Manager at Spectrum Brands, Inc, where she has worked since 2019 in Miramar, Florida. She has extensive experience in brand management and marketing, having held various positions at notable companies including Safilo and Coca-Cola FEMSA.
Work at Spectrum Brands
Elena Papatriantafyllou has been serving as a Brand Manager at Spectrum Brands, Inc. since 2019. In this role, she is responsible for managing the P&L and A&P for the Remington brand. Her focus includes ensuring that financial objectives are met and translating customer and consumer insights into effective communications and go-to-market strategies. This work aims to enhance revenue growth and brand awareness for the Remington brand.
Previous Experience in Brand Management
Prior to her current position, Elena worked at Colour Republic LLC as Brand Marketing Manager for 10 months in 2018-2019. She also held various roles at Safilo, including Global Brand Manager from 2015 to 2018 and Trade/Marketing Manager for South, Central America & Caribbean from 2013 to 2015. Her experience spans multiple facets of brand management and marketing across different regions.
Education and Expertise
Elena Papatriantafyllou holds a Master's degree in Marketing from Universidad de Los Andes. She also earned a Bachelor of Science in Industrial Engineering with an Integral Management Concentration from Universidad Nacional de Colombia. Additionally, she is studying Digital Marketing Analytics at the Massachusetts Institute of Technology, having started in 2021. This educational background supports her expertise in brand management and digital marketing.
Career Background in Marketing and Management
Elena's career includes extensive experience in marketing and management roles. She worked at Coca-Cola FEMSA in various positions, including National Distribution Junior Manager and National Trade Marketing Specialist. Her experience also includes a role at Energizer as Regional Sales & Marketing for Emerging Markets, where she focused on Central & South America and South Africa. This diverse background has equipped her with a broad understanding of market dynamics.
Digital Marketing Strategy Leadership
In her role at Spectrum Brands, Elena has led the digital marketing strategy and content creation for the Remington brand. She utilizes a multiplatform approach that includes social media channels such as Facebook, Instagram, and YouTube. This leadership in digital marketing reflects her ability to adapt to modern marketing trends and engage consumers effectively.