Elizabeth Fecteau
About Elizabeth Fecteau
Elizabeth Fecteau is an Associate Manager of Consumer Insights at Spectrum Brands, Inc., specializing in the Global Pet Care division. She has extensive experience in market research and consumer insights, having previously held positions at ForeSee, Lumeris, and Aeffect.
Work at Spectrum Brands
Elizabeth Fecteau serves as the Associate Manager of Consumer Insights within the Global Pet Care division at Spectrum Brands, Inc. Since joining the company in 2019, she has managed consumer research projects that encompass a wide range of brands, including those focused on chews and treats, grooming, stain and odor removal, and aquatics. Her role involves leading research initiatives that are critical for informing product innovation, line extensions, and brand positioning.
Previous Experience in Consumer Insights
Prior to her current position, Elizabeth Fecteau held various roles in the field of consumer insights and market research. She worked at ForeSee as a Customer Experience Analyst from 2014 to 2018, and at Lumeris as a Market Research Analyst for a brief period in 2018. Her experience also includes a significant tenure at Aeffect, where she served as a Senior Research Account Manager and Senior Research Analyst from 2007 to 2014.
Education and Expertise
Elizabeth Fecteau holds a Bachelor of Science degree in Advertising/Integrated Marketing Communications from Southern Illinois University, Carbondale, which she completed from 2000 to 2004. She furthered her education by obtaining a Master of Science in Integrated Marketing Communications from Northwestern University, studying from 2007 to 2009. Her academic background provides a strong foundation for her expertise in consumer insights and market research.
Research Methodology and Tools
In her role, Elizabeth Fecteau conducts comprehensive surveys utilizing Qualtrics, overseeing all stages from survey creation and programming to fielding, analysis, and reporting. She translates stakeholders' business objectives into actionable research plans and requests for proposals (RFPs), ensuring that the research conducted aligns with the strategic goals of the organization.
Internship Experience
Elizabeth Fecteau began her career with an internship at DDB Chicago in 2003, where she worked in Account Services for two months. This early experience in a prominent advertising agency contributed to her understanding of client needs and the dynamics of the marketing industry.