Engel Davila Vicos
About Engel Davila Vicos
Engel Davila Vicos serves as the Latin America Marketing & Product Manager at Spectrum Brands, Inc., where he has worked since 2016. He has a strong background in marketing, with degrees from multiple institutions, and has experience in developing digital marketing strategies and coordinating product launches in the Latin America region.
Work at Spectrum Brands
Engel Davila Vicos serves as the Latin America Marketing & Product Manager at Spectrum Brands, Inc. since 2016. In this role, he coordinates packaging design to ensure alignment with product launch timelines and market needs across the Latin America region. He is responsible for developing digital marketing strategies and campaigns specifically tailored for the Plumbing categories. Additionally, he drives e-commerce initiatives for the Plumbing category, enhancing the company's online presence and sales in the region. Engel regularly travels throughout Latin America to support local management and conduct market research.
Education and Expertise
Engel Davila Vicos has a strong educational background in marketing and business administration. He studied at Universidad Santa Maria La Antigua, where he achieved a Major in Marketing and Advertising from 2005 to 2008. He furthered his education at Georgetown University, obtaining a Diploma in Global and Multicultural Marketing in 2012. Engel also holds an MBA from North China University of Technology, where he studied Business Administration and Management from 2012 to 2013. Additionally, he completed a Global Emerging Markets MBA at ESEUNE Business School during the same period.
Background
Prior to his current position at Spectrum Brands, Engel Davila Vicos worked at Johnson & Johnson as a Trade Marketing Executive from 2008 to 2012 in Panama. This role provided him with valuable experience in trade marketing, which he has since applied to his current responsibilities in Latin America marketing. Engel's extensive background in marketing and product management is complemented by his academic achievements and practical experience in various marketing roles.
Achievements in Marketing
Engel Davila Vicos has developed and implemented digital marketing strategies and campaigns for the Plumbing categories in the Latin America region. His work includes driving e-commerce initiatives that focus on enhancing the online sales channels for these products. Engel's ability to act as a liaison between Global Headquarters, the Sourcing team in Asia, and the Latin America marketing and sales departments has been instrumental in aligning product offerings with market demands.