Ericka Dirkmaat
About Ericka Dirkmaat
Ericka Dirkmaat is a Senior Brand Manager at Spectrum Brands, Inc., with extensive experience in brand management across several major companies, including Conagra Brands and The Kraft Heinz Company. She holds an MBA from Duke University and a Bachelor's degree from the University of Wisconsin-Madison.
Current Role at Spectrum Brands
Ericka Dirkmaat serves as a Senior Brand Manager at Spectrum Brands, Inc. since 2020. In this role, she is responsible for overseeing brand strategy and management, contributing to the company's marketing initiatives. She works from the company's location in Middleton, Wisconsin, United States. Her tenure at Spectrum Brands has allowed her to leverage her extensive experience in brand management to enhance product visibility and market performance.
Previous Experience at Conagra Brands
Prior to her current position, Ericka Dirkmaat worked at Conagra Brands as a Brand Manager for Sweet Treats from 2018 to 2020. During her two-year tenure, she focused on developing and executing marketing strategies that increased brand awareness and sales. Additionally, she held the position of Brand Manager for Beans and Asian Sauces from 2017 to 2018, where she managed product lines and marketing efforts for a period of seven months.
Experience at The Kraft Heinz Company
Ericka Dirkmaat has significant experience at The Kraft Heinz Company, where she held multiple brand management roles. She worked as a Brand Manager for Velveeta and Grated Parmesan for five months in 2017 and as a Brand Manager for Cultured Cheese for ten months in 2016. Furthermore, she served as a Senior Associate Brand Manager for Kraft Singles from 2014 to 2016 and as an Associate Brand Manager for Fresh Take from 2013 to 2014. Her roles involved strategic planning and execution of marketing campaigns.
Educational Background
Ericka Dirkmaat earned her Master of Business Administration from Duke University - The Fuqua School of Business, where she studied Marketing from 2009 to 2011. Prior to that, she completed her Bachelor of Business Administration at the University of Wisconsin-Madison, specializing in Marketing and Management with a focus on Supply Chain Management from 2001 to 2005. Her educational background has provided her with a strong foundation in business and marketing principles.
Early Career at Kimberly-Clark
Ericka Dirkmaat began her career at Kimberly-Clark, where she held various positions. She worked as a Distribution Analysis Intern in 2005 for 11 months, followed by roles as a Customer Logistics Analyst from 2006 to 2008 and as a Sourcing & Supply Management Analyst from 2008 to 2009. She gained valuable experience in logistics and supply chain management during her time at the company, which contributed to her skill set in brand management.