Florian Wells
About Florian Wells
Florian Wells serves as the Head of Digital Marketing & Brand Communications for Pet Care International at Spectrum Brands, Inc., a position he has held since 2014. He has a background in developing data-driven marketing strategies and leading teams focused on storytelling and performance-oriented marketing.
Work at Spectrum Brands
Florian Wells has served as the Head of Digital Marketing & Brand Communications for Pet Care International at Spectrum Brands, Inc. since 2014. In this role, he has focused on implementing a data-driven marketing culture aimed at enhancing the efficiency of media spending. Wells leads a team that emphasizes storytelling and performance-oriented marketing, aligning digital strategies with overall business goals. His tenure at Spectrum Brands has spanned a decade, during which he has contributed to the development of international brand and digital marketing strategies for the company's fast-moving consumer goods portfolio.
Previous Experience in Digital Marketing
Prior to his current role, Florian Wells worked as a Digital Consultant & Business Development professional at Projekteins GmbH from 2013 to 2014. He also held the position of Director of the Mobile Unit at Die Etagen GmbH for three years, from 2010 to 2013. His experience includes a freelance role at Pepe Jeans London in New York from 2009 to 2010. These positions have provided him with a diverse background in digital marketing and brand communications, contributing to his expertise in the field.
Education and Expertise
Florian Wells possesses extensive expertise in digital marketing and brand communications, particularly within the fast-moving consumer goods sector. His professional journey reflects a strong foundation in developing and optimizing brand strategies, media designs, and marketing initiatives. His focus on data-driven approaches has been instrumental in shaping effective marketing campaigns that align with strategic business objectives.
Achievements in Brand Strategy
Throughout his career, Florian Wells has developed international brand and digital marketing strategies that have significantly impacted the organizations he has worked with. At Spectrum Brands, he optimized global brand guidelines and media designs to ensure consistency and effectiveness in marketing efforts. His leadership in storytelling and performance-oriented marketing has contributed to enhanced brand visibility and engagement in the competitive pet care market.