Gerson O. Rodriguez
About Gerson O. Rodriguez
Gerson O. Rodriguez is a Commercial Manager at Spectrum Brands, Inc., specializing in Pet and Home & Garden products. He has a strong background in marketing and brand management, with previous roles at Bayer, Kellogg Company, and SC Johnson.
Current Role at Spectrum Brands
Gerson O. Rodriguez serves as the Commercial Manager for Pet and Home & Garden at Spectrum Brands, Inc. He has held this position since 2016, contributing to the company's growth and strategic direction in these sectors. His role involves overseeing commercial strategies, managing key accounts, and ensuring alignment with organizational goals. Rodriguez's experience in the industry supports his ability to develop effective marketing and sales initiatives.
Previous Experience in the Industry
Rodriguez has a diverse background in marketing and product management. He worked at Bayer as the New Products Manager from 1999 to 2002 in Guatemala. Prior to that, he was with Kellogg Company as the Market Services Manager from 1994 to 1999, also in Guatemala. His tenure at SC Johnson included various roles, such as Senior Brand Manager from 2010 to 2013 in Mexico and Group Marketing Manager from 2013 to 2014.
Educational Background
Rodriguez studied at the University of the Ozarks, where he earned a Bachelor of Science degree in Marketing and Business Administration. His studies spanned from 1990 to 1994, providing him with a solid foundation in business principles and marketing strategies that he has applied throughout his career.
Expertise in Marketing and Brand Management
Rodriguez possesses extensive experience in developing television commercials and new product development. His skills include strategic brand planning and media plan management. He has a strong background in channel strategy and shopper communication within trade marketing, which enhances his effectiveness in managing key accounts, including specialized chains and distributors.
Recognition and Commitment
Rodriguez has been recognized for his commitment to organizational goals and talent development. His ability to align team efforts with business objectives has contributed to his success in various roles across different companies in the consumer goods sector.