Gi Mc Elderry
About Gi Mc Elderry
Gi Mc Elderry is an Associate Brand Manager specializing in Innovation at Spectrum Brands, Inc., where he has worked since 2021. He has extensive experience in product management and marketing, having held various roles at companies such as Fiskars Group, Nestlé, and American Girl.
Work at Spectrum Brands
Gi Mc Elderry currently holds the position of Associate Brand Manager - Innovation at Spectrum Brands, Inc. since 2021. In this role, Mc Elderry assists in managing a product portfolio for the Breakfast category, which is valued at approximately $100 million. Mc Elderry collaborates with regional product marketing teams across the Americas to develop compelling selling stories and ensure profitable product launches. The role involves leveraging consumer insights to analyze competitive landscapes and identify business opportunities.
Previous Experience in Product Management
Prior to joining Spectrum Brands, Gi Mc Elderry worked at Fiskars Group as a Global Product Manager from 2020 to 2021. Mc Elderry also served as an Associate Product Manager at Fiskars Group from 2019 to 2020. These roles involved product management tasks that contributed to the development and marketing of various products, enhancing Mc Elderry's expertise in the field.
Career Background
Gi Mc Elderry has a diverse career history with experience in various roles across multiple companies. Mc Elderry worked at DNV GL as an Office Administrator from 2014 to 2016 and at American Girl as a Senior Administrative Assistant to the VP of Global Marketing from 2016 to 2018. Additionally, Mc Elderry held positions at Nestlé as a Business Development Coordinator (Indochina) from 2010 to 2012 and at Pollard Company Limited in sales roles from 2009 to 2010.
Education and Expertise
Gi Mc Elderry earned a Bachelor of Arts (B.A.) degree in English Language and Journalism with an emphasis in Public Relations from Thammasat University, studying from 2004 to 2008. This educational background provides a foundation in communication and marketing, which supports Mc Elderry's professional roles in brand management and product marketing.
Key Skills and Responsibilities
In the role of Associate Brand Manager, Gi Mc Elderry partners with NPD, R&D, and Industrial Design teams to participate in product development from concept through launch. Mc Elderry's responsibilities include analyzing consumer insights, managing product portfolios, and collaborating with various teams to ensure successful product strategies and implementations.