Howard Lien
About Howard Lien
Howard Lien serves as the General Manager for Greater Asia at Spectrum Brands, Inc., where he has worked since 2018. He has extensive experience in the consumer goods industry and has held various leadership roles in multinational corporations across the Asia-Pacific region.
Work at Spectrum Brands
Howard Lien has been serving as the General Manager for Greater Asia at Spectrum Brands, Inc. since 2018. In this role, he leads the strategic development for the company's fastest growing region, Asia, overseeing more than 40 diversified international consumer brands across four business units. His responsibilities include harmonizing global and local strategies, particularly focusing on digital transformation initiatives.
Previous Experience in Management Roles
Prior to his current position, Lien held several management roles in various organizations. He worked at Spectrum Brands as General Manager for China & Hong Kong from 2017 to 2018. His experience also includes serving as Vice General Manager at ASC Fine Wines in Shanghai from 2016 to 2017, and as Deputy Managing Director at Campari Group from 2013 to 2016. Lien's career also includes significant roles at Coca-Cola Amatil and ORIX Group.
Education and Expertise
Howard Lien holds an MBA from Deakin University, which he completed from 2007 to 2009. He also achieved CPA certification through the CPA Australia Program from 2001 to 2003. Additionally, he studied Financial Strategies for Cross Border Expansion at Harvard Business School in 2014. Lien completed his undergraduate studies in Accounting at Macquarie University, earning a Bachelor of Commerce from 1997 to 2000.
Background in Consumer Goods Industry
Lien possesses over 12 years of experience in the consumer goods industry. His career spans various multinational corporations, including Suntory Group and Gruppo Campari. He has a proven track record in market setup and international leadership across the Asia-Pacific region, demonstrating his capability in managing complex business environments.
Key Skills and Competencies
Howard Lien has extensive experience in harmonizing global and local strategies, particularly in the context of digital transformation. His roles have equipped him with skills in planning, analysis, and strategic development, enabling him to effectively manage diverse teams and drive growth in competitive markets.