Ing. Markéta Lorenzová
About Ing. Markéta Lorenzová
Ing. Markéta Lorenzová serves as the Key Account Manager for Appliances in the Czech Republic and Slovakia at Spectrum Brands, Inc. She has a background in economics and management, with previous experience at OVB Allfinanz a.s. and a strong focus on customer support and marketing.
Work at Spectrum Brands
Ing. Markéta Lorenzová currently holds multiple roles at Spectrum Brands, Inc. She serves as the Key Account Manager for Appliances in the Czech Republic and Slovakia, where she manages online customers and oversees the independent market. Additionally, she has been working as a Trade Marketing Manager since 2012, focusing on marketing strategies and customer engagement. Her responsibilities include leading the marketing department, concentrating on strategic initiatives and ensuring the delivery of required results.
Previous Experience at OVB Allfinanz a.s.
Before joining Spectrum Brands, Ing. Markéta Lorenzová worked at OVB Allfinanz a.s. as an Oblastní vedoucí from 2009 to 2013. During her four years there, she was involved in closed support for customers and reporting, gaining valuable experience in customer relations and management.
Education and Expertise
Ing. Markéta Lorenzová has a solid educational background. She studied at the Technical University of Liberec, where she earned a Bachelor's degree in Podniková ekonomika a management from 2007 to 2010 and later achieved an Engineer's degree in the same field from 2010 to 2013. Additionally, she attended Obchodní akademie Česká Lípa, where she studied Ekonomie from 2003 to 2007. This educational foundation supports her expertise in account management and marketing.