Jairo Garcia
About Jairo Garcia
Jairo Garcia serves as the Sr. Director of Brand and Shopper Marketing for Global Home Care at Spectrum Brands, Inc. He has extensive experience in marketing roles across various companies, including Colgate-Palmolive and Principal Financial Group, where he has demonstrated leadership in brand management and shopper marketing.
Current Role at Spectrum Brands
Jairo Garcia serves as the Senior Director of Brand and Shopper Marketing for Global Home Care at Spectrum Brands, Inc. He has been in this position since 2023, working from the Greater St. Louis area. In this role, he leads strategic initiatives across various brands and shopper marketing within the Home & Garden business. His responsibilities include establishing and delivering sales and EBITDA targets for a portfolio of brands.
Previous Experience at Colgate-Palmolive
Garcia has extensive experience at Colgate-Palmolive, where he held multiple roles over several years. He served as Associate Marketing Director for Oral Care in North America from 2015 to 2018. He was also the Director of Shopper Marketing for Walmart and Sam’s Club U.S. from 2018 to 2019. Other positions included Group Brand Manager for Oral Care Premium Toothpaste & Mouthwash and Sr. Brand Manager at the Consumer Innovation Center for the Latin America Division.
Experience at Principal Financial Group
At Principal Financial Group, Garcia worked as Assistant Vice President of Global Brand Marketing and Media from 2020 to 2023. He also briefly held the position of Assistant Vice President of Customer Experience in 2023. His tenure at Principal focused on enhancing brand visibility and customer engagement through strategic marketing initiatives.
Education and Expertise
Garcia studied at Tecnológico de Monterrey, where he earned a degree in International Business with a focus on Marketing, Trade, and Finance from 1993 to 1997. His educational background supports his extensive career in marketing and brand management, equipping him with the skills necessary to lead high-performing teams and drive business growth.
Background in Advertising
Before his extensive career in marketing, Garcia worked in advertising. He was an Account Executive at Leo Burnett from 2000 to 2003 and served as Regional Account Supervisor for LATAM at Grey Group from 2003 to 2005. These roles provided him with foundational experience in brand strategy and client management.