Jennifer Roe
About Jennifer Roe
Jennifer Roe is a seasoned content producer and certified life coach with extensive experience in television, film, and digital marketing. She co-founded the lifestyle brand 'From Fat to Finish Line' and has held various roles in content production and development across multiple organizations.
Work at Spectrum Brands
Jennifer Roe has been employed at Spectrum Brands, Inc. as a Content Producer since 2017. In this role, she is responsible for creating and managing content that aligns with the company's marketing strategies. Her tenure at Spectrum Brands spans over seven years, during which she has contributed to various projects that enhance the brand's visibility and engagement.
Previous Experience at TriStar Products Inc.
Prior to her current role, Jennifer worked at TriStar Products Inc. as a Content Producer, Social Media Manager, and Health Blogger from 2011 to 2015. During her four years in Fairfield, NJ, she developed content strategies and engaged with audiences through social media platforms, focusing on health-related topics.
Background in Television Production
Jennifer has extensive experience in television production, having held multiple roles at the Montel Williams Show and Letnom Development. She served as Senior Vice President of Development from 2004 to 2009 and as Director of Development from 2003 to 2004. Her career in television began in 1994, where she worked as an Associate Producer and Executive Assistant until 2003.
Co-Founder of From Fat to Finish Line
Jennifer co-founded the lifestyle brand 'From Fat to Finish Line' in 2015, which focuses on supporting individuals in their fitness and wellness journeys. She also serves as the Chief Marketing Officer (CMO) for the brand, contributing to its mission of promoting healthy lifestyles through community engagement and storytelling.
Education and Expertise
Jennifer studied Communications at William Paterson University of New Jersey, earning a Bachelor of Arts degree from 1990 to 1994. She has furthered her education by studying Digital Marketing at General Assembly since 2016. Her expertise includes creative development, screenwriting, and digital marketing strategies.