Jenny Elyanov, MBA

Jenny Elyanov, MBA

Senior Brand Manager Innovations, Americas @ Spectrum Brands

About Jenny Elyanov, MBA

Jenny Elyanov, MBA, serves as the Senior Brand Manager for Innovations at Spectrum Brands, Inc. in Middleton, Wisconsin, where she has worked since 2020, following a diverse career in brand management and finance.

Work at Spectrum Brands

Jenny Elyanov has been serving as the Senior Brand Manager for Innovations in the Americas at Spectrum Brands, Inc. since 2020. In this role, she is responsible for overseeing brand strategies and innovation initiatives within the company. Spectrum Brands, based in Middleton, Wisconsin, focuses on a diverse range of consumer products, and Elyanov's contributions are integral to the brand's development and market presence.

Education and Expertise

Elyanov earned her Master of Business Administration (MBA) from the University of Wisconsin-Madison - School of Business, completing her studies from 2015 to 2018. Prior to her MBA, she obtained a Bachelor of Business Administration (BBA) with a focus on Finance, Investments & Banking, and Marketing from the Wisconsin School of Business, studying from 2004 to 2008. Her educational background provides her with a solid foundation in business management and marketing strategies.

Professional Background

Before joining Spectrum Brands, Elyanov held various positions at Fiskars Group, where she worked for several years in different capacities, including Senior Product Manager, Category Business Manager, and Product Manager. Her career began with internships and roles in financial services, including positions at UBS Wealth Management and Merrill Lynch. This diverse experience in both finance and product management has equipped her with a comprehensive skill set applicable to her current role.

Career Progression at Fiskars Group

Elyanov's tenure at Fiskars Group spanned from 2011 to 2020, during which she advanced through multiple roles. She started as a Marketing Coordinator and progressed to Associate Product Manager, Product Manager, and finally Senior Product Manager. In her last role at Fiskars, she served as Category Business Manager before transitioning to her current position at Spectrum Brands. Her career at Fiskars Group reflects her ability to manage product lines and drive marketing initiatives.

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