Josh Lew
About Josh Lew
Josh Lew serves as the Director of Consumer and Market Insights at Spectrum Brands, Inc. He has extensive experience in consumer insights, having held various positions at Unilever, PepsiCo, and Buzzback Market Research.
Work at Spectrum Brands
Josh Lew has been serving as the Director of Consumer and Market Insights at Spectrum Brands, Inc. since 2013. In this role, he focuses on understanding consumer behavior and market trends to inform strategic decisions. His tenure at Spectrum Brands spans over 11 years, during which he has contributed to various initiatives aimed at enhancing consumer engagement and market positioning.
Previous Experience at Pepsico
Josh Lew held multiple positions at Pepsico, where he gained extensive experience in consumer insights. He worked as a Global Consumer Insights Senior Manager from 2010 to 2012, and prior to that, he served as an Insights and Strategy Manager from 2007 to 2010. Additionally, he was a Senior Manager for Consumer Insights and Analytics from 2012 to 2013. His roles involved analyzing consumer data to drive product development and marketing strategies.
Background in Market Research
Before his time at Pepsico, Josh Lew worked at Buzzback Market Research as a Client Service Manager from 2005 to 2006. This position allowed him to develop skills in market research and client relations. He began his career at Unilever as a CMI Associate in London from 2004 to 2005, where he gained foundational experience in consumer market insights.
Education and Expertise
Josh Lew holds a Bachelor of Science in Industrial Engineering from Lehigh University, which he completed from 1993 to 1997. He furthered his education by obtaining a Master of Business Administration from Washington University in St. Louis - Olin Business School between 2000 and 2003. His educational background provides him with a strong analytical foundation and expertise in marketing strategies.
Current Role at Energizer
In addition to his role at Spectrum Brands, Josh Lew has been working at Energizer as Global Consumer Insights for the Auto Care division since 2019. His responsibilities include leveraging consumer insights to guide product development and marketing efforts within the automotive sector.