Julia Rothrock Dowse
About Julia Rothrock Dowse
Julia Rothrock Dowse is a Consumer Insights Manager at Spectrum Brands, Inc., with over a decade of experience in consumer packaged goods and retail sectors. She has held various roles in shopper insights and customer insights, demonstrating a commitment to understanding shopper behavior.
Work at Spectrum Brands
Julia Rothrock Dowse has been serving as the Consumer Insights Manager at Spectrum Brands, Inc. since 2021. In this role, she is based in Middleton, Wisconsin, and has accumulated three years of experience in understanding consumer behavior and preferences. Her position involves analyzing market trends and providing insights that inform product development and marketing strategies.
Previous Experience in Consumer Insights
Before joining Spectrum Brands, Julia worked at Advantage Solutions: Sales, Marketing, Technology as a Shopper Insights Manager. She was onsite at Unilever from 2016 to 2021, where she spent five years focusing on shopper insights. Prior to that, she held the position of Customer Insights Manager at Delhaize America from 2013 to 2016, contributing three years of expertise in understanding customer preferences in the retail sector.
Education and Expertise
Julia Rothrock Dowse studied Political Science at Wells College, where she earned her Bachelor of Arts degree from 1986 to 1990. She furthered her education at the University of London, Birkbeck College, completing the Hansard Scholars Programme in 1988. Her academic background, combined with extensive experience in consumer packaged goods and retail, provides her with a comprehensive understanding of shopper behavior.
Background in Market Research
Julia has a background in market research, having worked as a Director at Ipsos (formerly Synovate, Inc.) from 2011 to 2012. This role contributed to her understanding of consumer insights and market dynamics. Her diverse experience across both supplier and retail sides enhances her ability to analyze shopper behavior across various categories and channels.
Commitment to Consumer Advocacy
Julia demonstrates a strong commitment to ensuring that the voices of shoppers are heard and understood in the marketplace. Her career reflects a dedication to advocating for consumer needs and preferences, which informs her work in consumer insights and market analysis.