Juliana Duque Guzmán
About Juliana Duque Guzmán
Juliana Duque Guzmán is a Key Accounts Manager at Spectrum Brands, Inc, specializing in the Pet, Home, and Garden sectors. With over eight years of experience in strategic marketing and sales, she has a strong background in trade marketing and client management within multinational companies.
Work at Spectrum Brands
Juliana Duque Guzmán currently serves as the Key Accounts Manager for Pet, Home & Garden at Spectrum Brands, Inc. since 2021. In this role, she is responsible for managing key accounts and developing strategies to enhance the company's presence in the pet and home & garden sectors. Her position is based in Bogotá, Distrito Capital, Colombia, where she leverages her extensive background in strategic marketing and sales to drive business growth.
Previous Experience at Alpina
Prior to her current role, Juliana held several positions at Alpina. She worked as Jefe Trade Marketing Canal Moderno from 2016 to 2017, managing trade marketing strategies in Bogotá D.C., Colombia. Subsequently, she served as Gerente de Cuenta Canal Moderno from 2017 to 2019, followed by her role as Gerente de Mercadeo Nuevas Categorias from 2019 to 2021. In these positions, she focused on trade marketing and managing special clients, contributing to the company's marketing initiatives.
Experience at Coca Cola FEMSA
Juliana's career also includes significant experience at Coca Cola FEMSA, where she held various roles from 2012 to 2015. She started as Especialista de Trade Marketing Zona Centro and later transitioned to Especialista de Trade Marketing (Trainee). She then advanced to the position of Ejecutiva Mercadeo Bebidas No Carbonatados and finally served as Ejecutiva Cuentas Claves. Her roles involved developing marketing strategies and managing key accounts, enhancing her expertise in the fast-moving consumer goods sector.
Education and Expertise
Juliana Duque Guzmán holds a degree in Administración de Mercadeo y Logística Internacional from Universidad de La Sabana, which she completed from 2007 to 2011. She furthered her education by obtaining International MBAs from EAE Business School in Barcelona and Pace University - Lubin School of Business in New York, studying from 2015 to 2016 and 2016 for 11 months, respectively. Her educational background supports her specialization in planning and developing consumer and point-of-sale strategies.
Skills and Professional Attributes
Juliana is characterized by her effective communication skills and strong capacity for listening. She possesses over 8 years of experience in strategic marketing and sales, focusing on trade marketing and special client management. Her logical and analytical thinking, attention to detail, and problem-solving abilities contribute to her success in team development and leadership, where she empowers motivated teams to achieve results.