Julie Wittke Smits
About Julie Wittke Smits
Julie Wittke Smits serves as the Consumer Insights Manager for the Home & Garden Division at Spectrum Brands, Inc., where she has worked since 2021. With extensive experience in consumer insights and analytics, she has held senior roles at notable companies including The J.M. Smucker Company and Tyson Foods.
Current Role at Spectrum Brands
Julie Wittke Smits serves as the Consumer Insights Manager for the Home & Garden Division at Spectrum Brands, Inc. since 2021. In this role, she focuses on understanding consumer behavior and preferences to drive product development and marketing strategies. Her work is essential in identifying growth opportunities within the Home & Garden sector, enabling the company to enhance its market position.
Previous Experience at The J.M. Smucker Company
Before joining Spectrum Brands, Julie worked at The J.M. Smucker Company as the Senior Manager of Growth Insights from 2018 to 2021. During her tenure in Orrville, Ohio, she was responsible for developing insights that informed strategic decisions and contributed to the company's growth initiatives.
Past Role at Tyson Foods
Julie held the position of Senior Manager of Shopper Insights at Tyson Foods from 2015 to 2017. Based in the Greater Chicago Area, she focused on understanding shopper behavior and preferences, which played a critical role in shaping marketing strategies and product offerings.
Long-Term Experience at SC Johnson
Julie spent 30 years at SC Johnson, where she served as Sr. Manager of Consumer Insights & Analytics from 1985 to 2015. Her extensive experience in consumer insights helped the company to better understand market trends and consumer needs, significantly influencing product development and marketing approaches.
Education and Expertise
Julie earned her Bachelor of Science degree in Biochemistry from the University of Wisconsin-Parkside, where she studied from 1979 to 1984. Her educational background, combined with her extensive experience in consumer insights, equips her with a strong foundation for analyzing market trends and consumer behavior.