Karl Burling
About Karl Burling
Karl Burling is an Amazon Marketing Specialist - International at Spectrum Brands, Inc., with extensive experience in marketing and customer operations across various companies in the UK. He specializes in category analysis, go-to-market strategies, and brand integrity management on Amazon.
Work at Spectrum Brands
Karl Burling has been employed at Spectrum Brands, Inc. as an Amazon Marketing Specialist - International since 2019. His role involves conducting retrospective and proactive category analysis, focusing on competitor and bestseller insights to inform marketing strategies. He leads the development of go-to-market (GTM) strategies for peak and tent pole days, which enhances brand visibility and sales performance. Additionally, he manages Amazon Marketing Services (AMS) campaigns across multiple languages, particularly during high-traffic events such as Prime Day. His responsibilities also include overseeing Brand Registry Management and Project Zero Implementation to protect brand integrity on Amazon.
Previous Experience at 3M
Before joining Spectrum Brands, Karl Burling worked at 3M as a Customer Information Technician / Product Support Specialist from 2008 to 2012. During his four years at the Manchester, United Kingdom location, he contributed to customer support and product information management, gaining valuable experience in client relations and technical support.
Career at N Brown Group
Karl Burling served as a Marketplace Merchandiser at N Brown Group from 2017 to 2019. In this role, he was responsible for managing product listings and optimizing marketplace performance. His work contributed to the overall effectiveness of the company's online sales strategies during his two-year tenure in Manchester, Greater Manchester, United Kingdom.
Education and Expertise
Karl Burling studied at Staffordshire University, where he earned a Bachelor of Arts in Philosophy from 1996 to 1999. He furthered his education at the Wine & Spirit Education Trust, achieving an Advanced Certificate in Wines & Spirits in 2004. Additionally, he completed Project Management studies at APM Group, obtaining the Prince 2 Practitioner certification in 2011. This educational background supports his expertise in project management and marketing within the retail sector.
Background and Early Career
Karl Burling began his career at Paragon Vintners as a Senior Customer Services / Brand Development Executive from 2004 to 2008. He then worked as a Strategic Customer Operations Executive at Canterbury from 2014 to 2017. His early career also includes experience as a Store Manager at Oddbins from 2002 to 2004. These roles provided him with a solid foundation in customer service, brand development, and operational management.