Katarzyna Krauze
About Katarzyna Krauze
Katarzyna Krauze serves as the Country Sales & Marketing Manager at Spectrum Brands, Inc., where she has worked since 2020. With a strong background in marketing and project management, she has successfully implemented Agile methodologies and led significant product initiatives, including the Keratin Protect series.
Work at Spectrum Brands
Katarzyna Krauze has held multiple roles at Spectrum Brands, Inc since 2007. She began her career there as a Junior Brand Manager, progressing to Trade Marketing Manager from 2008 to 2015. She then served as Marketing Manager from 2016 to 2019 before taking on the role of Country Marketing Manager for one year in 2019. Currently, she is the Country Sales & Marketing Manager, a position she has held since 2020. Throughout her tenure, she has managed over 10 projects annually, focusing on integrated and multi-channel communication strategies.
Education and Expertise
Katarzyna Krauze holds a Master's Degree in Management and Marketing from Akademia Leona Koźmińskiego, where she studied from 2001 to 2007. She is also an AgilePM® Practitioner, specializing in Agile Marketing methodologies. Her educational background supports her expertise in enhancing team performance and project management through Agile practices.
Background
Before joining Spectrum Brands, Katarzyna worked at Bonair SA as a Marketing Assistant from 2006 to 2007. This early experience laid the foundation for her marketing career. She has since built a diverse background in various marketing roles, demonstrating a commitment to professional growth and development within the industry.
Achievements
Katarzyna has led significant initiatives during her career, notably the Keratin Protect series, which became the number one hair straightener in GFK rankings since 2018. Additionally, she achieved a 150% increase in brand awareness for Remington since 2017. Her ability to implement effective marketing strategies has contributed to her success in the field.
Passion for Knowledge Sharing
Katarzyna Krauze is passionate about sharing knowledge related to market trends, consumer behavior, and marketing strategies. Her enthusiasm for education and professional development reflects her commitment to staying informed and contributing to the marketing community.