Kenana Al Yakobi
About Kenana Al Yakobi
Kenana Al Yakobi is a Brand Manager with extensive experience in marketing and sales roles, primarily at Spectrum Brands, Inc. and Stanley Black & Decker, Inc. He holds a BA in History and Political Science from the University of Toronto.
Current Role as Brand Manager
Kenana Al Yakobi currently holds the position of Brand Manager at Spectrum Brands, Inc. since 2021. In this role, he is responsible for overseeing brand strategy and execution, ensuring alignment with market trends and consumer needs. His experience in brand management allows him to contribute effectively to the company's objectives and enhance brand visibility.
Previous Experience at Spectrum Brands
Kenana Al Yakobi has a significant history with Spectrum Brands, Inc. He served as Channel Marketing Manager from 2015 to 2020, where he focused on developing marketing strategies across various channels. Prior to that, he worked as Category Manager from 2013 to 2015, managing product categories and driving sales growth in Mississauga. His tenure at Spectrum Brands spans multiple roles, showcasing his expertise in marketing and category management.
Experience at Stanley Black & Decker
Kenana Al Yakobi worked at Stanley Black & Decker, Inc. in two capacities. He was a Sales and Marketing Analyst from 2008 to 2010, where he analyzed market data to support sales strategies. He later served as Category Manager from 2011 to 2012, focusing on product category development and management. His roles at Stanley Black & Decker contributed to his understanding of sales dynamics and marketing strategies.
Background in Business Systems
Prior to his roles in marketing and sales, Kenana Al Yakobi worked as a Business Systems Specialist at Tek Systems from 2003 to 2008. In this position, he was involved in optimizing business processes and supporting system implementations. This experience provided him with a solid foundation in business operations and systems management.
Education at University of Toronto
Kenana Al Yakobi earned a Bachelor of Arts degree from the University of Toronto - University of St. Michael's College, where he studied History and Political Science from 1999 to 2003. His educational background has equipped him with critical thinking and analytical skills that are beneficial in his professional roles.