Kristina Potts
About Kristina Potts
Kristina Potts is a Senior Brand Manager at Spectrum Brands, Inc., overseeing the Russell Hobbs and George Foreman brands. With extensive experience in strategic marketing and brand management, she has a proven track record in enhancing brand positioning and driving sales in the FMCG sector.
Work at Spectrum Brands
Kristina Potts serves as the Senior Brand Manager for Russell Hobbs and George Foreman at Spectrum Brands, Inc. since 2021. In this role, she is responsible for overseeing brand strategy and marketing initiatives for these well-known kitchen appliance brands. Her responsibilities include developing innovative marketing strategies that enhance brand visibility and drive sales. Potts leverages her extensive experience in the fast-moving consumer goods (FMCG) sector to ensure successful brand positioning and profitability.
Previous Experience at MPM Products Ltd
Before joining Spectrum Brands, Kristina Potts worked at MPM Products Ltd from 2013 to 2020. Initially, she served as a Consumer Marketing Executive for four years, where she focused on consumer engagement and brand development. She then advanced to the role of Brand Marketing Manager for the Americas, where she managed marketing operations and strategic initiatives aimed at enhancing brand presence in the market. Her tenure at MPM Products Ltd contributed to her expertise in brand management and marketing strategies.
Education and Expertise
Kristina Potts has a solid educational background in marketing and business. She studied International Fashion Marketing at The Manchester Metropolitan University from 2006 to 2010, achieving a degree in the field. Prior to that, she attended Cheadle and Marple Sixth Form College from 2003 to 2005, where she completed A levels in sociology, law, and physical education. Additionally, she has a strong foundation in general education, having achieved 11 GCSEs at Jeff Joseph Sale More Technology College from 1998 to 2003.
Background in Retail and Marketing
Kristina Potts has a diverse background in retail and marketing, having worked in various roles before her current position. She was an Assistant Merchandiser at JD Sports Fashion plc for six months in 2012 and served as a Sales Advisor at TOPSHOP TOPMAN for two years from 2008 to 2010. Additionally, she gained experience as a B2B graduate intern at the adidas group during the London 2012 Olympics. This range of experiences has equipped her with skills in project management and communication of product value propositions.
Skills and Specializations
Kristina Potts possesses a range of skills that enhance her effectiveness as a brand manager. She is adept at developing innovative ideas from concept to completion, ensuring that marketing initiatives are both profitable and strategically sound. Potts has extensive experience in managing multiple projects and platforms simultaneously, which is crucial in the fast-paced environment of brand management. Her ability to communicate product value propositions effectively contributes to her success in enhancing brand positioning and driving sales.