Laurent Stul
About Laurent Stul
Laurent Stul serves as the Head of Sales and Marketing for Spectrum Brands, Inc. in France, bringing extensive experience from his previous roles at Affinity Petcare and a strong educational background in marketing and business administration.
Current Role at Spectrum Brands
Laurent Stul serves as the Head of Sales and Marketing for Spectrum Brands, Inc. since 2022. His role is based in Puteaux, Île-de-France, France. In this position, he oversees the sales and marketing strategies for the company, leveraging his extensive experience in the consumer goods sector.
Previous Experience at Affinity Petcare
Prior to his current role, Laurent Stul held various positions at Affinity Petcare from 2004 to 2020. He worked as the BU Director for France and Belgium from 2017 to 2020, and as the Marketing and Category Management Director from 2010 to 2017. His earlier roles included Marketing Director for Grocery and Specialty channels and Marketing Manager for the Grocery Channel. These positions provided him with significant experience in managing marketing strategies and sales forces.
Background in the Food Industry
Laurent Stul has a strong background in the food industry, having worked as a Brand Manager for TWININGS at FOODS INTERNATIONAL SAS from 1999 to 2004. He also gained experience as a Product Manager Assistant at Kellogg Company for one year in 1998-1999. His dual expertise in marketing and business has been instrumental in his career progression.
Education and Expertise
Laurent Stul holds a Master of Business Administration (MBA) from Babson F.W. Olin Graduate School of Business, where he studied from 1995 to 1997. He also earned a Bachelor of Business Administration (BBA) in Marketing from IFAM from 1993 to 1995. His educational background complements his professional experience, particularly in negotiations with retailers and sales force management.
Leadership and Strategic Vision
Laurent Stul is recognized for his strategic vision and leadership skills. His ability to develop and communicate clear strategies has contributed to his success in various roles within the sales and marketing sectors of the food industry.