Leticia Montoya
About Leticia Montoya
Leticia Montoya is a Trade Marketing Manager at Spectrum Brands, Inc, overseeing promotional activities and budget control for pet care brands in Spain and Portugal. She has extensive experience in brand management and marketing, having previously worked at Procter & Gamble in various roles related to pet care and consumer promotions.
Current Role at Spectrum Brands
Leticia Montoya serves as the Trade Marketing Manager for Iberia, covering Spain and Portugal, at Spectrum Brands, Inc. She has held this position since 2016, accumulating eight years of experience in this role. In her capacity, she manages budget control and tracking for promotional activities specifically within the pet care sector. Montoya also oversees merchandising stock and warehousing control for pet care products in the Iberian region, ensuring efficient operations and product availability.
Previous Experience at Spectrum Brands
Prior to her current role, Leticia Montoya worked at Spectrum Brands, Inc. as the European In Store Customization Manager for Eukanuba and IAMs from 2015 to 2016. In this position, she focused on the customization of in-store marketing strategies tailored to the European market. Her experience at Spectrum Brands has contributed to her expertise in trade marketing and promotional activities within the pet care industry.
Experience at Procter & Gamble
Leticia Montoya has extensive experience with Procter & Gamble, where she held multiple roles over several years. She worked as the Brand Operation Events Organization Manager in Spain from 2007 to 2009 and later as the EMEA Customization Manager in Pet Care from 2011 to 2014 in Geneva. Additionally, she served as the Direct to Consumer Couponing Manager in Spain from 2001 to 2007. Her roles involved managing promotional strategies and events, contributing to her comprehensive understanding of brand management.
Education and Qualifications
Leticia Montoya studied at the Universidad de Málaga, where she earned a Diplomatura in Derecho with a specialization in labor law from 1992 to 1995. She also completed a Graduate in Labour Relationships with a focus on Security at Work at the same university from 1991 to 1996. Her educational background provides a solid foundation for her career in trade marketing and management within the pet care sector.
Marketing Initiatives in Pet Care
In her current role, Leticia Montoya is responsible for developing local marketing plans for various pet care brands, including Eukanuba, IAMs, 8 in 1, FURminator, and Tetra in Spain and Portugal. She organizes events and plans promotional activities aimed at enhancing brand visibility and engagement in the Iberian market. Montoya also drives communication strategies to wholesalers, ensuring effective distribution and promotion of pet care products.